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Art deco was the first popular design aesthetic to focus on the pleasure of experiencing, consuming, design. The stations Charles Holden designed for the Underground in the 1930s may have been influenced by the simple, functional modernism of the German U-Bahn, the off-white interiors, streamlined plaster mouldings, bronze fittings, discreetly patterned tiling and arty posters added a sense of luxuriousness to public transport. But most luxurious of all was the lighting - which made stations such as Southgate into cinemas of transport
